好名字就是好產品成功的一半兒
隴上花牛想給用戶的不僅僅是100%蘋果汁
而是你喝到一杯果汁里是完完整整的兩個花牛蘋果的所有
“隴上花?!碧O果汁是全國果汁行業首家“三同”產品,暨“同線同標同質”的濃縮蘋果汁復原而來(是指出口食品企業在同一條生產線上,按照相同的標準生產出口和內銷產品,從而使供應國內市場和國際市場的產品達到相同的質量水準。國家認監委運用備案管理手段,將具有資質的“三同”企業統一納入公共服務平臺,并定期對其進行資質認定和審核)。
隴上花牛以“瓶子里的蘋果”為核心訴求,以有機生產基地、世界三大著名蘋果品牌之一花牛蘋果以及成熟、獨特的自然生產條件等資源優勢為依托,結合線上、線下渠道的開拓模式,著力打造中國蘋果汁的領先品牌??蛻粝M诿}能為這款健康美味的蘋果汁設計一款“與眾不同”的包裝,突破市面上各種蘋果汁的包裝設計風格,另辟蹊徑,為隴上花牛打開市場銷量。
“Longgang Huaniu” 100% apple juice
“Longgang Huaniu” apple juice is the first“Santong” product in the national fruit juice industry, and“Same line, same standard, same quality” of concentrated apple juice (refers to the export of food enterprises in the same line, according to the same standards of production export and domestic products, so that the supply of domestic and international markets to the same level of quality of products. NCSRC uses record-keeping management means to unify the qualified“Three together” enterprises into the public service platform, and regularly identify and audit their qualifications) .
Taking“Apple in a bottle” as the core demand, and relying on the resource advantages of organic production base, one of the three famous Apple brands in the world, as well as mature and unique natural production conditions, etc. , combined with on-line, off-line channel development model, focus on creating China's leading Apple Juice brand. Customers hope that the black vein for this healthy and delicious apple juice design a“Unique” packaging, break through the market of various apple juice packaging design style, another way to open the market sales for the longshang flower cattle.
項目名稱:隴上花牛蘋果汁包裝設計
客戶名稱:隴上花牛
設計師:ARCHANA
品牌策劃:Beate
品牌文案:Kaspar
品牌設計&包裝設計:Jacven jiang
包裝拍攝: Wenhua Studio
Project name: Longshang Huainu apple juice packaging design
Customer name: Longgang Flower cattle
Designer: Archana
Branding: Beate
BRAND COPYWRITER: Kaspar
Brand Design & Packaging Design: Jacven Jiang
Packaging shoot: Wenhua Studio
黑脈為隴上花牛設計了兩款皮膚,你更喜歡哪一款呢?(單選)
○ 方案一
○ 方案二
The black vein has designed two skin for the flower cow on the long, which one do you like better? (radio)
○ Scheme I
○ Scheme II
留言猜下金主爸爸最終選擇了哪一款?
○ 方案一
○ 方案二
Leave a message and guess which one the rich dad finally chose?
○ Scheme I
○ Scheme II
Please tell me the answer~~~